PDF Ebook The Googlization of Everything: (And Why We Should Worry), by Siva Vaidhyanathan
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The Googlization of Everything: (And Why We Should Worry), by Siva Vaidhyanathan
PDF Ebook The Googlization of Everything: (And Why We Should Worry), by Siva Vaidhyanathan
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From Publishers Weekly
Starred Review. What is the nature of the transaction between Google's computer algorithms and its millions of human users? Are we heading down a path toward a more enlightened age, or are we approaching a dystopia of social control and surveillance? With these and other questions, University of Virginia media studies and law professor Vaidhyanathan thoughtfully examines the insidious influence of Google on our society. In just over a decade, Google has moved so rapidly in its mission to "organize the world's information and make it universally accessible and useful" that cries of "Google it!" resound through high school classrooms, business offices, academic halls, and public libraries. As Vaidhyanathan points out, we must be cautious about embracing Google's mission and not accept uncritically that Google has our best interests in mind. He reminds us that Google is a publicly traded, revenue-driven firm that is dangerous in many subtle ways. By valuing popularity over accuracy and established sites over new ones, Google sets its own agenda regarding what information is most relevant to users, altering their perceptions about value and significance. Vaidhyanathan admirably concludes with a design for an information ecosystem called the Human Knowledge Project, which would be a more democratic means of parsing and organizing knowledge. (Mar.) (c) Copyright PWxyz, LLC. All rights reserved.
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Review
“An important book. While a number of excellent histories about the emergence of Google have been published . . . few writers have tried to take a comprehensive and critical look at the wider impact on society of Google's vast ambition ‘to organize the world's information and make it universally accessible and useful.’. . . Vaidhyanathan's perspective as an East Coast academic outside the group-think of Silicon Valley is a valuable one. He is a clear writer with an engaging voice, and a good guide for this peek behind the wizard's curtain.†(San Jose Mercury News 2011-03-06)“This book is in no way an attack on Google but more like a parent asking a child, ‘What do you want to do with your life?’ then going through all the concerns one by one. Strongly recommended.†(Library Journal 2011-04-15)“Siva Vaidhyanathan . . . thinks we’ve become far too dependent on an arrogant, barely regulated company that gathers and stored tons of personal information about us.†(Nick Eaton Seattle Post-Intelligencer 2011-05-21)“A stimulating and controversial book.†(Times Higher Education 2011-08-11)
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Product details
Hardcover: 280 pages
Publisher: University of California Press; First edition (March 8, 2011)
Language: English
ISBN-10: 0520258827
ISBN-13: 978-0520258822
Product Dimensions:
6 x 0.9 x 9 inches
Shipping Weight: 1.2 pounds (View shipping rates and policies)
Average Customer Review:
3.6 out of 5 stars
30 customer reviews
Amazon Best Sellers Rank:
#1,502,717 in Books (See Top 100 in Books)
Very informative. Read it and find out how google is not the benevolent company that we have come to trust but an organization that in trade for our searches it sells and uses our data to increase profits.
This book was just good enough to keep reading, but at many times I thought about putting it down for good. The author has a difficult time writing a coherent piece of work, and goes on tangent after tangent with the loosely related idea that he is talking about google and how google operates in it's different endeavors. The ending is horribly vague, speculative pie in the sky thinking which was likely intended to inspire, but misses the boat completely.
For those concerned about online privacy and web search customization, and the way companies like Google manipulate and use your information, this is a must read by a very good author.
Introduced to this in Coursera MOOC (Understanding the Media by Understanding Google") and found it as essential as the Surgeon Generals warning about smoking
As someone who has done my fair share of reading on internet law related topics, I really appreciated this book. The text was accessible and the points were well supported.I would also recommend that readers look at work by Tim Wu and Larry Lessig if they found this to be particularly interesting.
Had to buy it for school
After having been to Siva's talk at Harvard University, I bought and read the book. It covers some interesting points which made sense to me but have not thought about them before. How marketing concept has changed with "Google", how we are NOT memorizing things anymore and how we are NOT forgetting things anymore with the presence of Google. Also covered are the circumstances that made the birth of Google easy and the political and social issues surrounding Google.I got the feeling that I should have been given certain amount of Google shares since the company successfully used and sold each individual's marketing profile. :)
With exception of the Hutzler 571 Banana Slicer, this is the most useful item I have purchased on Amazon. Meticulously researched, well written and insightful! It does not, however, slice bananas well at all.
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