Free Ebook Billy, Alfred, and General Motors: The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History, by William Pelfrey

Free Ebook Billy, Alfred, and General Motors: The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History, by William Pelfrey

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Billy, Alfred, and General Motors: The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History, by William Pelfrey

Free Ebook Billy, Alfred, and General Motors: The Story of Two Unique Men, a Legendary Company, and a Remarkable Time in American History, by William Pelfrey

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From Publishers Weekly

Pelfrey's biography of the two founders of General Motors, Billy Durant and Alfred Sloan, evokes times when what was good for General Motors was good for America. Pelfrey, a journalist and author, makes the auto business in its early days sound like Silicon Valley: venture capital was plentiful and overnight fortunes flourished. Durant, a dynamic and colorful entrepreneur who made millions in buggy manufacturing before advancing to the newfangled automobile, has been largely forgotten. After dabbling in Wall Street and losing his fortune in speculation, Durant died in penury, supported by old GM partners while attempting to launch a bowling and fast food empire. Conversely, Sloan, the staid and reserved engineer who organized GM in the wake of Durant's enthusiasms, has won the ear of history. Though the attentive reader may suspect Pelfrey has sugarcoated history, his account of the nascent auto business is fascinating: Henry Ford, admired for streamlining and automating auto production, originally balked at manufacturing cars at all, and Cadillac, Buick and Oldsmobile all have surprising origins. Pelfrey's is an engrossing account of the fledgling days of the American auto industry; a bumpy, surprising and entertaining ride. Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.

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Review

"Business Times (New Haven, CT): ""Through the lens of history at its most gripping, this book reveals why American business needs both intuitive, risk-taking Billys and logical, bottom-line conscious Alfreds."" ForeWord: ""The author tells an amazing story, previously largely untold...this is an illuminating, yet little known saga of the clash between eternal dreamers, inventors, tinkerers, and salesmen at the dawn of the twentieth century."""

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“This fresh look at early GM is timely and interesting.” -Corp! (Detroit) “Pelfrey's work is both entertaining and instructive...[the] book does not predict GM's future. But it masterfully tells about GM's past and, in doing so, helps explain what recently went wrong at the company.” -Washington Post “entertaining and instructive… masterfully tells about GM's past and... helps explain what recently went wrong at the company.” -Washington Post “…easy to read and extremely well researched.” -World Business Review

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Product details

Hardcover: 336 pages

Publisher: AMACOM; 1st edition (March 27, 2006)

Language: English

ISBN-10: 0814408699

ISBN-13: 978-0814408698

Product Dimensions:

6 x 1.5 x 9.2 inches

Shipping Weight: 1.1 pounds

Average Customer Review:

4.4 out of 5 stars

56 customer reviews

Amazon Best Sellers Rank:

#497,519 in Books (See Top 100 in Books)

I really enjoyed this book. The title is a little misleading because it suggests the book is only about Billy Durant and Alfred Sloan. Thankfully, this book goes into quite a bit of detail about most of the early automotive pioneers -- Buick, Olds, Ford, and Chrysler just to name a few. By discussing all of these characters the author is more able to reveal all of the risks and rewards of the early auto industry. Regarding the title characters, the book spends much more time on Durant than it does on Sloan but that's OK too since Durant is the one who really put G.M. together. Overall, the book was a very rewarding read.

As a designer, a student and teacher of transportation design history, I find this book a master piece and indispensable documentation of the early and formative years of the industry.As a designer, my knowledge and interest of the industry starts after 1926 when Mr.Earl entered the stage. Everything happened before that were rather sporadical to me (with the exception of Ford’s model T and mass production). This book connected all the dots for me and added the perspective I badly needed for the early days of the industry.The book is also well organized, authentic and very engaging to read. Just well done Mr. Pelfrey! Thank you!

Very impressive journalistic skills on the part of the author, well researched. The result of scouring memoires, minutes of meetings, company archives, and where records did not exist actually contacting board members still alive from that era. The author compares the dawning of the automobile era to the late dotcom era, and the similarities are striking. A time when new commercial ventures bring out maverick geniuses, creating and managing by intuition. Some were destined to win big, and the book shows how over time an enterprise matures and settles for leadership from financial and managerial professionals. This book provides a Who's Who of movers and shakers in the beginning of the 20th century, the Morgan's and the DuPont's seeking financial security and investment returns versus a host of entrepreneurs. This book tells the beginnings of what would later be common names across the U.S. Names such as Cadillac, Pontiac, Oldsmobile, Delco, and includes short biographies of Walter Chrysler, the Dodge Brothers and of course the famous ringleader, Billy Durant. Billy Durant was the man who conceived General Motors, later ousted by GM's Board of Directors during an economic downturn. Undaunted Billy Durant started Chevrolet and leveraged that corporation to win back control of GM only to lose it again to professional management teams. The book covers the time period when the different divisions of GM had different corporate cultures, and the philosophy of forming a vertical corporation was paramount.Many readers that work for large corporations will see practices and management initially formed by GM management has affected and been adopted by most every large corporation in the world. This book should be read by every Business major for the lessons it provides.

I didn't realize how today's automobile market was created by just a few men, and how closely they were related, especially in the second and third decades of the twentieth century. This book deals with more than "Billy, Alfred, and General Motors." It is quite informative about the development of the auto industry in the United States. I found this book very enjoyable and rewarding, partly because I grew up in Michigan, and my father taught in the Flint public school system for over thirty years. The subject matter of this book represents a significant part of American history. I recommend it.

This book is well-written with professional editing. As far as I can tell it does not take sides. It's an older book and covers the founding and rise of General Motors. IT was written before the total realignment of the auto industry as we know it today. It's a good read.

I was looking for a biography of Alfred Sloan which does not seem to be available on Kindle, so I bought this instead. I am very pleased to have stumbled upon this easy reading gem. It is a fascinating story which necessarily covers much more than Sloan and Durant. The subject matter is gigantic and could never be exhaustively presented in such a relatively short, well edited, well researched book. Basically it whetted my appetite to learn more details of not only Sloan and Durant but also Ford, the duPont family, Chrysler, the Dodge brothers and others. I am distressed to see how far cities such as Detroit and Flint have fallen. I am amazed that Durant died almost anonymously and practically broke. I recommend this book to business students and people who are interested in American history in general but who do not want to wade through a dense academic tome. I will note that to some readers, the author might appear to be unsympathetic to labor. However, I feel that the author was simply presenting management's anti union positions.

As a car buff growing up in the 1950's I was aware of the long shadow cast by Alfred Sloan on GM but I'd never heard of Billy Durant before. Was I in for a surprise to learn about the founder of GM and how he created and brought all the individual automobile brands together which formed the nucleus of this great car company. This was a page turner so to speak because I read it on my Kindle. I loved the book so much and it was such an easy ready that I read it twice and still learned new things. I highly recommend this book to anyone interested in pioneers of large business and especially car buffs.

It's always good to read local history (I'm from Flint MI, a once-thriving auto manufacturing center before GM deserted). I do like personal touches among the facts and figures. Although well done, it just didn't capture my interest as much as did books like 'Durant's Right-Hand Man' by Paul Arculus.

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